Protein 2021 conference: Feeding changing consumer habits


Beef Central (Australia)

February 22, 2021


GLOBAL demand for protein is increasing with consumption rising 40 percent since 2000, more than half of which is being driven by Asia.


In 2018-19, domestic and export sales of red meat totalled $28.5 billion, but the pandemic has impacted what抯 on people抯 plates.


Dr Mirjana Prica (left) , Managing Director of FIAL, said COVID-19 re-focused the attention on food safety, health and wellness, supply chain and provenance.


揟he market is growing but it抯 also changing, consumers will continue to demand protein, but the type of protein demanded by consumers is changing.


揟here will always be a place for traditional proteins, but other categories like fish and alterative proteins are growing.?/p>


揟here is greater returns and value to be returned to producers if they are aware of what the market and consumers are wanting,?said Dr Prica.


Bruce McConnel (right), TSBE Food Leaders Australia (FLA) General Manager said there抯 a number of reasons behind changing consumer habits and consumption behaviours around the world...


more, including link to details, registration ?/p>