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?span style='font:7.0pt "Times New Roman"'> PETA to Planters: Promote Vegan Eating With NUTmobiles!
?span style='font:7.0pt "Times New Roman"'> Sanderson Farms Shareholder PETA Suggests Vegan Focus
PETA to Planters: Promote Vegan Eating With NUTmobiles!
February 17, 2021
Austin, Minn. ?After Planters put out a call for people to drive its promotional snack-distributing NUTmobiles around the country, PETA sent a letter to Jim Snee, the CEO of Hormel Foods Corporation, which recently acquired Planters, with a suggestion. Since a quarter of Hormel抯 sales will now be from nonmeat products梐nd interest in vegan eating is higher than ever桺ETA suggested teaming up to create downloadable vegan recipe booklets featuring delicious peanut-based dishes, such as Asian Ginger-Peanut Slaw, Peanut Soup, and Peanut Noodle Salad.
揑t抯 nuts not to embrace vegan fare when we know that today抯 meat industry is responsible for killing billions of animals a year and devastating the environment,?says PETA Vice President Colleen O払rien. 揚ETA is encouraging Hormel to seize the peanut and promote the plant-powered proteins that today抯 diners want.?/p>
PETA owns stock in Hormel and recently pushed the company at its virtual annual meeting to build upon its existing vegan line, Happy Little Plants, and make the transition to producing exclusively vegan meats.
PETA梬hose motto reads, in part, that 揳nimals are not ours to eat敆 opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.
PETA抯 letter to Snee follows.
February 17, 2021
Chair of the Board, President, and CEO
Dear Mr. Snee:
On behalf of PETA and our more than 6.5 million members and supporters worldwide, congratulations on your acquisition of Planters. We are big nut fans! And as a shareholder, we抮e excited that this purchase includes the NUTmobile fleet, which we understand will be traveling across the country soon to showcase the brand. Since 25% of Hormel抯 sales will now be from meat-free products, the NUTmobile tour presents an excellent opportunity to showcase vegan recipes.
As we noted in the recent annual meeting, Hormel can take advantage of the explosive growth of vegan foods. We抮e hoping the NUTmobiles will do just that by distributing recipe booklets that include all-vegan recipes using peanuts, including Thai peanut curry and tofu peanut noodles. Creative cooks are now using peanuts and other nuts as replacements for meat in recipes, and it抯 a great time to be part of that trend.
As you may know, analysts predict that the vegan meat market will thrive at a compound annual growth rate of nearly 20%. Sales of vegan meats have surged since the pandemic began: One study notes a 454% increase in sales last March compared with the previous year, and UBS financial services company forecasts that the plant-based meat market will grow by 28% a year and reach $85 billion by 2030.
Will you please take this opportunity to use the NUTmobile fleet to drive Hormel抯 future market share upward by distributing recipe booklets that are also downloadable? PETA would be happy to help create them or to suggest recipe ideas. We look forward to hearing from you.
Very truly yours,
Ingrid E. Newkirk
Megan Wiltsie 202-483-7382
Sanderson Farms Shareholder PETA Suggests Vegan Focus
February 17, 2021
Laurel, Miss. ?Having become a shareholder in Sanderson Farms, PETA will join the company抯 annual meeting tomorrow to encourage executives to shift the focus to vegan meats, noting that such a move would help prevent the spread of animal-borne diseases梚ncluding bird flu, swine flu, and COVID-19梐nd get ahead of the vegan food curve brought on by the pandemic.
PETA purchased stock in Sanderson last year early in the pandemic, after COVID-19 originated in a Chinese 搘et market,?where live and dead animals are sold for human consumption. The filthy, crowded conditions and frenzied line speeds in slaughterhouses make virus transmission among slaughterhouse workers nearly unavoidable: Tens of thousands of them have tested positive for the novel coronavirus, and hundreds have died.
The cost of raising animals for meat is rising while the demand for vegan meats is skyrocketing, and the market is predicted to be worth more than $4.15 billion by 2026. Meat industry giants Tyson, Maple Leaf Foods, Smithfield Foods, and Hormel have all introduced vegan lines.
揟he market has shifted dramatically, as consumers are demanding options that don抰 harm animals, devastate the environment, or contribute to the spread of deadly pathogens,?says PETA Executive Vice President Tracy Reiman. 揚ETA urges Sanderson Farms to keep up with its competitors by producing only vegan meat, which the public already loves.?/p>
PETA has purchased stock in Hormel, Tyson, Maple Leaf Foods, Kraft Heinz (the parent company of Oscar Mayer), and Chinese-owned WH Group (the owner of Smithfield Foods) to urge them to make their companies 100% vegan.
PETA梬hose motto reads, in part, that 揳nimals are not ours to eat敆opposes speciesism, which is a human-supremacist worldview that fosters violence toward other animals. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.
Brooke Rossi 202-483-7382