Chicken Sandwich Wars Ramp Again

In this file:

?/span> Burger King, Wendys ramp up the competition in the chicken sandwich wars

?/span> Wendy’s unveils new chicken sandwich week ahead of McDonald’s

?span style='font:7.0pt "Times New Roman"'> McDonald’s launching new sandwich with $5 swag package that includes chicken hoodie

?span style='font:7.0pt "Times New Roman"'> McDonald’s?drops early access to the new crispy chicken sandwich with limited-edition capsule

Burger King, Wendys ramp up the competition in the chicken sandwich wars

Brooke DiPalma and Alexandra Canal, Yahoo Finance

17 February 2021

Burger King (QSR) on Wednesday jumped into the widening chicken wars with a new hand-breaded sandwich -- just as McDonald's is expected to debut its own version, and on the same day Wendy's rolled out an update to its menu item.

The battlefield for the hearts and stomachs of consumers is growing more fierce, with a clutch of fast food giants unveiling competitors for Popeye's wildly popular sandwich. As a result, Burger King is planning to release the item nationwide later this year, after a lengthy testing process that began in 2019.

Ellie Doty, chief marketing officer of Burger King, North America, told Yahoo Finance in an interview that the company took its time in an effort to "get it right."

She added:

more, including links

https://au.finance.yahoo.com/news/burger-king-enters-the-chicken-war-with-hand-breaded-sandwich-no-more-burger-joint-quality-chicken-142556188.html

Wendy’s unveils new chicken sandwich week ahead of McDonald’s

Wendy's jalapeno popper chicken sandwich is latest move in fast food 'chicken sandwich war'

By James Leggate, Fox News

Feb 17, 2021

McDonald’s has been hyping its new chicken sandwiches that it will release next week, and Burger King just announced that it’s also launching a new chicken sandwich sometime this year.

Wendy’s just beat them both to the punch.

The Dublin, Ohio-based fast food chain unveiled a pair of new menu items on Wednesday, including a flavorful jalapeno popper chicken sandwich.

The new sandwich features...

https://www.foxnews.com/food-drink/wendys-unveils-new-chicken-sandwich-week-ahead-of-mcdonalds

McDonald’s launching new sandwich with $5 swag package that includes chicken hoodie

FOX 59 (IN)

Feb 17, 2021

McDonald’s is entering the crispy chicken sandwich wars with an offering of its own—and you can get an early taste while scoring some swag for $5.

On Thursday, Feb. 18 at 12 p.m. ET, McDonald’s will launch a limited-edition swag package that includes the sandwich, a special music single from music producer Tay Keith on 7?vinyl and an exclusive hoodie (available in sizes S through XXL).

You can get the special package at this website; McDonald’s said customers can “lock it down?for $5. Expect the limited-edition merch to go quickly!

Those who manage to snag the special bundle will get the swag plus early access to the new Crispy Chicken Sandwich on Feb. 23, one day before its nationwide launch on Feb. 24.

Here’s more about the sandwich:

https://fox59.com/news/whats-trending/mcdonalds-launching-new-sandwich-with-5-swag-package-that-includes-chicken-hoodie/

McDonald’s?drops early access to the new crispy chicken sandwich with limited-edition capsule

Asian Journal

February 18, 2021

CHICAGO ?The biggest launch of 2021, coming at you from McDonald’s, is just a click away. Starting Feb. 18 at noon ET, we’re giving fans access to an early taste of the new Crispy Chicken Sandwich with a limited-edition capsule, available exclusively at CHKNDrop.com.

So, what’s the hype behind this tasty release? Here’s what you’re going to get:

https://www.asianjournal.com/life-style/eat-drink/mcdonalds-drops-early-access-to-the-new-crispy-chicken-sandwich-with-limited-edition-capsule/