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?/span> Burger King, Wendys ramp up the competition in the chicken sandwich wars
?/span> Wendy抯 unveils new chicken sandwich week ahead of McDonald抯
?span style='font:7.0pt "Times New Roman"'> McDonald抯 launching new sandwich with $5 swag package that includes chicken hoodie
?span style='font:7.0pt "Times New Roman"'> McDonald抯?drops early access to the new crispy chicken sandwich with limited-edition capsule
Burger King, Wendys ramp up the competition in the chicken sandwich wars
Brooke DiPalma and Alexandra Canal, Yahoo Finance
17 February 2021
Burger King (QSR) on Wednesday jumped into the widening chicken wars with a new hand-breaded sandwich -- just as McDonald's is expected to debut its own version, and on the same day Wendy's rolled out an update to its menu item.
The battlefield for the hearts and stomachs of consumers is growing more fierce, with a clutch of fast food giants unveiling competitors for Popeye's wildly popular sandwich. As a result, Burger King is planning to release the item nationwide later this year, after a lengthy testing process that began in 2019.
Ellie Doty, chief marketing officer of Burger King, North America, told Yahoo Finance in an interview that the company took its time in an effort to "get it right."
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Wendy抯 unveils new chicken sandwich week ahead of McDonald抯
Wendy's jalapeno popper chicken sandwich is latest move in fast food 'chicken sandwich war'
By James Leggate, Fox News
Feb 17, 2021
McDonald抯 has been hyping its new chicken sandwiches that it will release next week, and Burger King just announced that it抯 also launching a new chicken sandwich sometime this year.
Wendy抯 just beat them both to the punch.
The Dublin, Ohio-based fast food chain unveiled a pair of new menu items on Wednesday, including a flavorful jalapeno popper chicken sandwich.
The new sandwich features...
McDonald抯 launching new sandwich with $5 swag package that includes chicken hoodie
FOX 59 (IN)
Feb 17, 2021
McDonald抯 is entering the crispy chicken sandwich wars with an offering of its own梐nd you can get an early taste while scoring some swag for $5.
On Thursday, Feb. 18 at 12 p.m. ET, McDonald抯 will launch a limited-edition swag package that includes the sandwich, a special music single from music producer Tay Keith on 7?vinyl and an exclusive hoodie (available in sizes S through XXL).
You can get the special package at this website; McDonald抯 said customers can 搇ock it down?for $5. Expect the limited-edition merch to go quickly!
Those who manage to snag the special bundle will get the swag plus early access to the new Crispy Chicken Sandwich on Feb. 23, one day before its nationwide launch on Feb. 24.
Here抯 more about the sandwich:
McDonald抯?drops early access to the new crispy chicken sandwich with limited-edition capsule
February 18, 2021
CHICAGO ?The biggest launch of 2021, coming at you from McDonald抯, is just a click away. Starting Feb. 18 at noon ET, we抮e giving fans access to an early taste of the new Crispy Chicken Sandwich with a limited-edition capsule, available exclusively at CHKNDrop.com.
So, what抯 the hype behind this tasty release? Here抯 what you抮e going to get: