'Beef'ing Up Sales
By Marian Zboraj, Progressive Grocer
Consumers have returned to the familiar amid COVID-19, and meat has come back to the center of the plate.
Specifically, consumer perception of the beef industry has positively shifted. From January to September 2020 the percentage of consumers claiming to eat beef at least weekly has increased from 67% to 72% compared with 2019, according to the Centennial, Colo.-based National Cattlemen抯 Beef Association (NCBA). In addition, the number of people with a positive perception of beef has increased, resulting in positive perceptions reaching 70% for the first time.
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